If you’re an artist trying to build an audience, it’s in your best interest to produce work consistently. Aside from being good practice, producing consistently is a promise to your audience— a promise that you will continue to deliver.
The more time and effort it takes to produce work, the less appealing it is to take risks. If you can only make one short film a year, you sweat the details to make sure everything’s perfect. If you can make a short film in a matter of weeks, each film is less precious. If it doesn’t work out, you can just try again. The more you try, the more likely you are to make something that resonates with your audience.
That’s the approach I’m taking with this newsletter and the animated episodes that ship with it. Some weeks are better than others, but every week is good practice.
With animation, choosing shorter production timelines means making some sacrifices. Maybe the animation’s rough, maybe the sound mix is weak, or maybe it’s a low-quality render. If the story’s strong and the visuals are good enough, these faults won’t matter. People won’t remember specific sequences— they’ll remember how the film made them feel.
More on consistency, quality, and animation trivia in this week’s Talk to Things. Watch the latest below!